Understanding the Challenge
The existing website lacked a clear structure, making it difficult for users to navigate essential resources. Important information about trade and tourism was buried under outdated content, reducing its effectiveness. Additionally, the design was not fully aligned with the official Peruvian brand identity, leading to inconsistencies across connected platforms.
Beyond aesthetics, the commission needed a site that could be easily updated by their internal team without requiring extensive technical expertise. Their previous system was cumbersome, slowing down content updates and limiting their ability to respond quickly to changes in trade policies, events, and initiatives. A streamlined approach was necessary to enhance both functionality and efficiency.
Our Approach
We started by restructuring the website’s navigation to make key resources easily accessible. By implementing a clean, intuitive layout, we ensured that trade partners, businesses, and the general public could quickly find relevant information. Our design adhered to Peru’s official brand guidelines, reinforcing a cohesive national identity across all digital touchpoints.
To enhance usability, we optimized content presentation with concise, engaging copy that clearly communicated Peru’s trade and tourism opportunities. We also integrated a scalable content management system (CMS), enabling the commission’s team to make updates independently without relying on external developers. This shift empowered them with greater control over their digital presence.
Our Solution
The final website delivered a visually cohesive, easy-to-navigate experience that reflects Peru’s global ambitions. By simplifying content structure and ensuring seamless connectivity across related websites, we created a unified, impactful online presence for the Trade Commission. Additionally, post-launch training equipped their team with the tools needed for efficient content management, ensuring long-term success.
