Understanding the Challenge
Despite being a household name in LA’s food scene, Leo’s Tacos lacked a digital presence that matched its reputation. The existing website did not provide detailed information about truck locations, making it difficult for customers to track down their favorite tacos. Additionally, there was no centralized space to highlight the extensive media coverage and glowing reviews that had solidified Leo’s as an LA institution.
Another major gap was the absence of a proper catering inquiry system. While demand for catering was high, the lack of an efficient way to field requests meant Leo’s was missing out on a lucrative revenue stream. The existing website was also slow and outdated, with frustrating load times that negatively impacted user experience. Leo’s needed a modern, high-performance website that not only showcased their brand but also supported new business growth.
Our Approach
We designed a visually striking and highly functional website that captured the essence of Leo’s brand—bold, energetic, and deeply rooted in LA’s food culture. The new site featured a locations page, making it easier for customers to locate trucks. To reinforce Leo’s credibility, we created a dedicated press page showcasing their extensive media features, ensuring new visitors immediately recognized their industry-wide acclaim.
To address the missing catering component, we built a custom inquiry system that simplified the booking process, making it easy for customers to request catering for events of all sizes. Additionally, we prioritized site speed and mobile optimization, ensuring a seamless experience whether customers were browsing from their desktop or on the go.
Our Solution
The redesigned website elevated Leo’s digital presence while driving new business opportunities. The improved user experience and faster load times made the site more accessible, while the catering inquiry system helped turn interest into action, leading to rapid growth in catering sales. With a strong online foundation, Leo’s Tacos can now connect with customers more effectively than ever before.
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