Understanding the Challenge
NHBWA’s previous website was outdated, making it difficult for users to navigate and access important information. The mobile experience was particularly problematic, with slow load times and an unresponsive design that frustrated visitors. Without a clear structure, potential members and sponsors struggled to understand NHBWA’s impact and how to get involved.
Additionally, the site lacked visual appeal and compelling storytelling. With a rich history of empowering women in business, NHBWA needed a platform that showcased their achievements, highlighted past events, and created a more engaging digital presence.
Our Approach
We began by modernizing the site’s architecture to create a clear, intuitive navigation system, ensuring visitors could quickly find event information, membership details, and resources. A responsive design was implemented to enhance the mobile experience, significantly improving accessibility across all devices.
To better communicate NHBWA’s mission, we incorporated high-quality visuals, historical content, and engaging copy that showcased their long-standing impact. The new design emphasized their legacy through a curated gallery of past events, testimonials, and a refined content structure that made their initiatives more compelling to visitors.
Our Solution
The final website provided a seamless, visually rich experience that aligned with NHBWA’s goals. With an improved mobile-friendly interface, faster load times, and an organized content structure, the site now effectively engages members, sponsors, and the community. Additionally, by ensuring compatibility with their original CRM, we allowed for efficient content updates without disrupting their existing workflows.
