Understanding the Challenge
HEEF’s existing website presented significant navigation challenges, making it difficult for students to find scholarship opportunities and for donors to engage with the organization. The design was visually outdated and failed to reflect the organization’s impact. Additionally, the site was not mobile-friendly, leading to frustration for users accessing it from different devices.
Beyond design limitations, the website lacked an intuitive content management system, making updates cumbersome for the HEEF team. Key scholarship information and donor resources were buried, leading to lost engagement opportunities. A complete redesign was necessary to ensure that students, parents, and supporters could easily access the information they needed.
Our Approach
We began with a deep dive into HEEF’s mission, audience, and website pain points, collaborating closely with stakeholders to identify critical improvements. Our focus was on creating a clear visual hierarchy and an intuitive user flow that made scholarships and donor resources highly accessible.
We crafted a fully responsive, SEO-friendly website with a custom CMS for effortless content updates. The design process involved wireframing, prototyping, and iterative feedback cycles to ensure the final product was both visually compelling and highly functional.
Our Solution
The redesigned HEEF website is a seamless, mobile-optimized platform that prioritizes accessibility, clarity, and engagement. We built a flexible content management system that allows the HEEF team to easily manage updates without relying on technical support. The result? A website that truly reflects HEEF’s mission and delivers a better experience for students, donors, and the community.
