Branding, Strategy, Copy, Web Design

Paso Sabio

Paso Sabio is startup fintech company dedicated to enhancing financial literacy among Latinos.

Overview

The project’s primary objectives were to create a comprehensive brand identity kit to support Paso Sabio’s growth and to design and launch a dynamic landing page critical for attracting potential investors and users. Additionally, we provided tailored content and copywriting services to ensure the messaging authentically reflected Paso Sabio’s mission of promoting financial literacy and effectively resonated with their target audience.

Aproach & Results

We began with a deep dive into Paso Sabio’s mission and target demographics, crafting a cohesive brand identity kit that included a distinctive logo, vibrant color palette, and detailed brand guidelines. Simultaneously, we designed a visually compelling and user-focused landing page, ensuring an engaging experience optimized for conversions. The results included increased user engagement, positive feedback from stakeholders, and a polished brand identity that positioned Paso Sabio for continued growth in empowering Latinos through financial literacy.

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